Take your lashes to paradise. Our 1st mascara for voluptuous volume and length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200plus bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in 1 coat. Lashes are feathery soft to the touch. Women agreed: 91% saw in10se and volumized lashes and 87% saw more beautiful lashes. plus98% lengthening effect. Voluptuous Volume and Length Full Lash Fringe, Feathery Soft Soft Wavy Bristle Brush Smooth Glide Formula Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L’Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injuRed, irritated, or infected. Consult a physician promptly.
Is Discontinued By Manufacturer : No
Product Dimensions : 0.77 x 2.75 x 7 inches; 1.09 ounces
Item model number : PU335810
UPC : 071249343265
Manufacturer : L’Oreal Paris Cosmetics
ASIN : B06XF2TR11
Best Sellers Rank: #372 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Mascara
Customer Reviews: 4.3 4.3 out of 5 stars (87,169) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
L’Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
Because You’re Worth It: L’Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
Perfect To Pair With: L’Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
Wavytalk 5 in 1 Curling Wand Set, Dual Voltage Curling Iron Set with 5 Interchangeable Barrels Included A Thermal Brush, A Hair Crimper and 3 Ceramic Curling Wands(0.5"-1.25"), Rose Pink
Original price was: $56.99.$49.99Current price is: $49.99.
-22%
L’Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.28 Fl Oz (Pack of 1)
Original price was: $13.99.$10.97Current price is: $10.97.
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Reviews
13 reviews for L’Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.28 Fl Oz (Pack of 1)
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Emily –
My go-to mascara for years — length, volume, and a soft brown-black shade I love
I’ve repurchased this mascara for at least three years now, and nothing compares for my straight lashes. It adds noticeable length and volume, and it layers beautifully without getting clumpy. I especially love the brown-black shade — it’s softer than true black but still makes my eyes pop in the nicest way.By the end of a long workday it can flake a little, especially depending on the concealer or powder I’m wearing underneath, but it’s never enough to stop me from using it. The formula, the wand, and the color options make it worth it every time.I’ll keep buying this forever. If you want dramatic lashes without falsies, this is such a reliable choice.
Denisse Villar –
gives lashes volume and drama
This mascara does exactly what I wanted, makes my lashes look full, long, and soft. The formula goes on smooth with no clumps, and it gives that fluttery look without feeling heavy. The brush is thick, so it grabs every lash and adds great volume in just one coat.It stays put all day with no flaking or smudging, even in humid weather. I’ve tried a lot of mascaras over the years, and this one really holds up. Easy to remove too, which is a bonus. Honestly, it’s one of the few drugstore mascaras that feels high-end. I’ll definitely be repurchasing.
A –
Impressive!
Great mascara! It separates, thickens, and lengthens my [past middle age] lashes. The only reason that I gave it 4 stars instead of 5, is because it does clump a little on the brush, yet in 3 weeks of use it hasn’t adversely affected the application and results. Great mascara by a great brand, at a great price!
Biv –
A False-Lash Dream
I’m obsessed with L’Oreal Paris Voluminous Makeup Lash Paradise Mascara—it’s the holy grail of mascaras for me! For around $10, this tube delivers voluptuous volume and intense length that rivals high-end brands, giving my lashes that coveted “are those falsies?” drama. If you’re after bold, fluttery lashes that make your eyes pop without the hassle of glue-on strips, this is your ticket to glamour. Four stars only because of one pesky issue—here’s why it’s a must-have (with a small caveat).What I Loved MostFalsies-Level Glam: The soft, wavy-bristle brush coats every lash from root to tip, delivering jaw-dropping volume and length in just one swipe. My sparse lashes transform into a thick, lush fringe that looks like I spent hours at a lash bar. It’s a total confidence boost for date nights or Zoom calls!Smooth, Clump-Free Magic: Unlike some mascaras that leave your lashes spidery or bare, Lash Paradise strikes the perfect balance. The creamy formula glides on like a dream—no clumping, no flaking, just bold, defined lashes that hold their curl all day. It’s buildable, too, so I can go subtle for work or full-on diva for evenings out.Eye-Popping Impact: The rich black pigment (I use Blackest Black) makes my eyes stand out, even without eyeliner. It’s versatile enough for daily wear or layering for a dramatic look, and it washes off easily without smudging during my sweaty workouts. Plus, the pink packaging is chic enough to toss in my makeup bag with pride.The One DownsideHere’s the catch: ordering from Amazon has been a letdown. Multiple times, the mascara arrived dry and clumpy—unusable straight out of the tube. I’ve had to toss a few and head to my local drugstore instead, which is a bummer because I love Amazon’s convenience. Store-bought tubes are consistently fresh and flawless, so I stick to in-person purchases now. If you’re buying online, double-check the seller to avoid duds.Bottom LineL’Oreal Lash Paradise is a game-changer for anyone craving bold, voluminous lashes without the falsies fuss. It’s affordable, applies like a dream, and delivers red-carpet-worthy results every time. The Amazon issue stings, but grab it from a trusted retailer, and you’ll be batting showstopper lashes in no time. I’ve been repurchasing for years and don’t plan to stop—this mascara’s a keeper!(Pro tip: Apply a lash primer underneath for even more va-va-voom volume—it’s a total game-changer!)
Nikcolette Jones –
Great color/product
I was recently turned onto brown mascara from a beauty consult at Dillards. I’ve searched many places for this product in brown including Wal-Mart which I was unable to find they did not carry in stock. I have been wearing this for some time and receive many compliments. The difference is a more natural look and its not so heavy on the eyes as I age. I will continue to purchase from Amazon, the price is good, and I have it set up on auto shipment, so I never run out.
Bari Guibord –
It’s ok…
I found this product just okay. I found the product very clumpy and after a few hours it uncurls your lashes and becomes flakey. I would always find mascara literally under my eyes after 3 hours. The packaging is quite hard to use when the mascara makes it unable for the lid to be screwed on, and it leads to dry mascara in the bottle, but it did the job.
Izzie A –
Good mascara
Good dupe for Better than S*x. I’ve been using this for YEARS, it works well enough and certainly cheaper than the original.
Kim R –
A happy mistake 🙂
I normally wear very black mascara, but ordered the brown by accident. I’m very pleased by how natural it made my lashes look. The brush is very thick, and when you pull it out, a large amount of product comes with it. But it only lays a nice coating on your lashes. I find it thickens and lengthens them. The color blends naturally and doesn’t look fake. I have not found my eyes to become itchy, or have had any flaking occur. I would buy this product again.
Edith F. –
Llegó antes de tiempo, el producto es de buena calidad y verdaderamente alarga las pestañas sin grumos
Blanca Cortés –
Una máscara de pestañas increíble…me encantó!!
Not a good product makes my lip dry.. lipstick colour is not moisture it makes dry on lips –
Not good
Amazon Customer –
Eyes
Lou –
No es la mejor ni la peor, pero aprecio que sea café 🙂