The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand
The Fashion Business Manual is the world’s first visual guide specifically tailored for the fashion business. This comprehensive manual covers crucial business aspects such as branding, product development, wholesaling, retailing, and setting up your business, complete with form templates. Designed to be highly accessible, business information is presented in short, easy-to-read paragraphs, making complex topics simple to grasp.
Unlike traditional business books that often emphasize philosophy and theory, The Fashion Business Manual focuses on the practical skills needed to thrive in the fashion industry. It offers practical advice in a step-by-step format, supported by illustrated examples that clarify key concepts and scenarios.
This manual is ideal for fashion designers, entrepreneurs, industry professionals, and anyone interested in entering the fashion world. It equips designers with essential business skills, guides entrepreneurs through branding and management, and provides industry professionals with a comprehensive understanding of the business. For those looking to break into the fashion industry, it offers a balanced overview of business insights, preparing them for their first steps into the field.
The Fashion Business Manual is particularly beneficial for visually oriented individuals. Each page is adorned with colorful graphics that make the content engaging and easy to follow. By breaking down lengthy information into short, digestible sentences, and using step-by-step guides and highlighted keywords, the manual ensures that readers can absorb complex topics without losing concentration.
The adage “a picture is worth a thousand words” holds true in this manual. Illustrated examples are used to explain key information and practical scenarios quickly and clearly, making the learning process straightforward and enjoyable.
The Fashion Business Manual is a groundbreaking resource that combines visual appeal with practical business guidance, making it an essential tool for anyone looking to build a successful fashion brand. Whether you’re a seasoned professional or an aspiring newcomer, this manual provides the insights and tools you need to navigate and succeed in the competitive fashion industry.
From the Publisher
Publisher : Fashionary
Publication date : November 23, 2017
Language : English
Print length : 216 pages
ISBN-10 : 9887710970
ISBN-13 : 978-9887710974
Item Weight : 2.31 pounds
Dimensions : 6.3 x 1.26 x 9.25 inches
Best Sellers Rank: #46,262 in Books (See Top 100 in Books) #7 in Fashion & Textile Business #96 in Fashion Design #290 in Entrepreneurship (Books)
Customer Reviews: 4.9 4.9 out of 5 stars (1,858) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Tay –
Amazing
So far I am in love with this book. It breaks down starting a business so easily and makes it digestible with pictures and examples in great detail. If you’re on the fence just get it!!! It’s worth it!
Misiwe Mathebula –
Fashion book
Bought this book as a gift and they love it so much, it’s very useful
Julie A. Benac –
The One to Buy!
If you are only able to buy one of Fashionary’s fabulous guides, trust me, THIS is the one! We already have a fashion brand, but this guide showed us everything we could have done better (and still can!), and everything we did right. The marketing section is EXCEPTIONAL. You’ll find awesome stuff here like subject line suggestions for marketing emails, best times of day to post to various social media, etc. There’s also pros and cons of all different ways to sell, display ideas, and even how to fold garments! If you’re just starting out, the advice here is priceless: figuring out *your* Unique Selling Point (USP… what makes YOUR STUFF different and desirable?), the SWOT analysis of your brand, and soooo much more! Can you think of three words to describe your brand? This guide will show you how. Last but not least, the book format is SO approachable. I actually kinda chuckled at the ‘visual approach’… Initially I considered it to be a “lazy man’s” way of reading a book, but I was so wrong! The combo of visuals with text means this book is easy to read… And guess what? You’ll *retain* all the great stuff you’ll glean from this volume. So don’t hesitate! And if you know someone interested in fashion, this book is BEAUTIFUL, lovely presentation, and would make a fabulous gift. A+!
Alejandra Correa Ayala –
Worth the wait
After a long time of waiting, the book has come
Danielle Vincent –
Unbelievably Good – A book with outstanding information
I was skeptical that the reviewers could all be so positive, but yeah, this book is the real deal. I actually came on Amazon to see if there were more manuals from this publisher, because I’ll buy everything they publish. I’m using this book for both my brand new fashion company, and also for my current personal care and home fragrance company, which we’ve been running for 9 years. There’s something for everyone.Yes, it’s not comprehensive in every aspect of business. But it literally couldn’t be. It’s the exact amount of depth so I can actually head off and do more research with at least a “knowing what to google” idea of what I need to know.If you’re considering starting a fashion business, this is a must-have. It’s informative and very high quality.
Nicole ward –
Fashion
Great for fashion
amanda marcano –
So much valuable info in such a small book
Before I read this book I was clueless about starting a clothing brand. Now I feel very confident. It covers aspects of the fashion industry that I didn’t know much about. For example, under the product development section they explain the different materials, their origin and the uses for each one of the materials. Also what is a Tech Pack, and the purpose of it. The only negative I can mention is that I had to wait a couple of weeks to get it. But the book was well worth the wait.
emilio sacco –
book
interesting and useful
David Brown –
Beautifully produced and very clear step by step guide. Not in-depth but for most people it’s a great way of getting a good overall idea of what’s involved in setting up your business. It’s aimed at Fashion Business but there’s a lot in there for many different kinds of businesses. I would have liked to have seen a little more on the branding side as there’s more to creating a brand than is covered here. But, as an introduction, it’s fine. Couple it with The Brand Gap (Marty Neumeier) or Logo Design Love (David Airey) for more on the brand building side and you’re ready to go.
Jaslyn –
came in perfect condition and a super helpful and insightful book. i will definitely buy more of the collection!
ce –
Un livre très qualitatif et synthétique. Très belle esthétique également, je suis très contente.
cn.xx11 –
All the pages are filled with illustrations that make it easier to follow and to understand. I highly recommend for those who enjoy fashion, and wishes to learn more about the industry. It’s perfect for beginners AND professionals. It came in perfect condition and took approximately 2 weeks or less!
Sana Naser –
It is very useful book with colorful picture guide you how you can start and develop your business I recommend it for all how need to start thie business